Simply put, AI is or will be in almost everything you and your clients use – especially Google Search, which has utilized machine learning and AI for many years to improve search results.

• Google is experimenting with AI-powered Circle to Search, Search Generative Experience (SGE), and tools for creativity and productivity in Labs.
• Bing offers AI-powered deep search, chat, summaries, and image creation capabilities via Copilot with GPT-4.
• Baidu has an AI chatbot and cloud development platform similar to Google and Microsoft.
• Naver recently launched a cloud development platform for AI services.
• Brave offers an AI summarizer for search results.
• Wolfram|Alpha offers APIs for LLMs.
• Perplexity strives to modernize PageRank and surpass Google as the leading answer engine.
• Cohere aims to improve search results with rerank technology.

With any AI-powered tool or online service, it’s important to remember not to share confidential or sensitive information.

• Humans may review the information you share for quality assurance purposes.
• Information you share may be included in training data for future models. Some AI platforms allow you to opt out of training data in your user profiles, account settings, developer profiles, AI project settings, chat settings, etc.
• Your company and clients may have strict AI policies that forbid using their data with specific AI features and platforms.

Also, be aware that companies are making it easier to identify generative AI content. Google likely deems AI-generated content acceptable under certain circumstances as long as it is not intended to manipulate rankings in search results.